Ahead of St. Patrick’s Day 2015, the WhiteLight Consulting team were delighted to work with the President of Royal Rose LLC Dennis Donohue. Royal Rose are the leading producers of Radicchio, one of the unsung superfoods, and Dennis wanted to celebrate his Irish heritage with a new recipe.
Working with our trusted partners in Designworks (who also created the brand identity for IBYE and the new Local Enterprise Offices) we found a way to celebrate St. Patrick’s Day but keep a crisp, fresh feeling.
The campaign includes:
- Cartons for the distribution/delivery of the radicchio produce to chefs and stores across the US, Canada and Europe.
- A recipe card for distribution with the radicchio produce and especially for Catherine Fulvio’s live demonstration in Dean and DeLucca’s flagship store in Soho on St. Patrick’s Day.
- Magazine advertising.
- Press Releases for US and Europe.
- PR and Social Media activity.
We’ve loved working with the team in Ireland and the USA and look forward to working with them on many more projects into the future.
Check out the recipe for yourself by clicking here … oh and Happy St. Patrick’s Day!