Part of our brief, in the year of The Gathering, is to ensure that the conference showcases Dublin in all its glory and demonstrates that Ireland is a great place for international firms to do business. The theme of the conference is “Inspire” our aim is to have conference delegates feeling inspired to take better care of themselves and better care of their business.
With all this in mind, and bearing in mind the existing brand identity of the organisation, we developed a co-branding strategy to promote IAPA and Dublin in equal measure. We took The Spire as the centrepiece of the event branding and used it to create the letter D for Dublin. The Spire and the word “Inspire” resonates through the conference programme and we can’t wait to deliver this event to over 100 international guests in October.